1. To present the new retro inspired game Xeno Crisis in a fun and exciting way.
2. Inform viewers what the game is all about; local co-op, big guns and exciting bosses.
This video was an opportunity to do a purely digital game-play video rather than live-action. The first step we followed was editing the music in to piece that felt like it had a start, middle and end but only lasted about 1 minute (The maximum content length on Instagram). Next followed the incorporation of the messages Bitmap Bureau wanted to present to their viewers and potential customers. Finally we chose exciting footage that matched these call-outs to make a fun, kick arse video that makes you want to shoot up some aliens, 16-bit style.